Data Consulting

Data quality is important for every company but only a minority have implemented the necessary measures and processes to guarantee the required data quality. Uncoordinated individual activities are not sufficient to guarantee the required level of data quality.

Incorrect data leads to higher costs, invalid analysis or wrong decisions. In addition the data warehouse will be seen in a bad light, along with all other information systems.

An important application for data quality is customer address management as incorrect customer data leaves a bad impression with your customer, and this kills all good intentions for cross-selling activities! The data in the database must not only be postally correct but also differentiate upper and lower cases, male and female sex-codes and the correct salutation and personalisation. All these aspects play a major role in the acceptance of your mailing by its recipient. Particularly foreign companies and new brands are under close scrutiny and here you can rely on pb's advice for your campaigns.

pb direkt will consult with you to develop a data quality strategy for your specific organisation. We will deploy all the relevant measures to ensure the required data quality. Rely on our market knowledge with regards to software solutions, reference files and data appending to improve your data quality.

Analysis and Evaluation

• How and where do the deficiencies in data quality arise?
• Which consequences are associated with substandard data?
• Where are data influenced within the organisation?

Talk to us about your requirements and we will happily explain our procedure. Benefit from our years of experience in the field of data quality.